I NEVER INTENDED TO…
Just as I never intended to become a pilot, I had zero ambition to write a book, let alone write a bestselling book on how I accidentally built a 7-figure business. Yes, accidentally! Sometimes unintended consequences are the biggest wins.
My story isn’t that remarkable. I’m just a persistent S.O.B. who loves what he does for a living. When you mix persistence and passion great things come of it.
I’ll be the first to admit I never intended to be a bunch of things… a husband, a father of 5, a business owner, a leader, an influencer, no, I’m not delusional, it’s humbling and weird to me that I have a following. I never thought I’d be or have any of the above.
My career started in New York City and over time I made my way to the top of the broadcast creative industry. Throughout my career I’ve been at the helm of brand positioning, advertising, and marketing campaigns. I love ❤️this stuff, really!
I’ve had my hands in, and have led rebranding and resurrection efforts for brands like Frito-Lay, M&M Mars, CLR, Coca Cola, Samuel Adams, Indianapolis Motor Speedway and the world famous Indy 500, Campbell’s, and SpaghettiOs; along with sports teams like the Phoenix Suns and the Arizona Diamondbacks, and non-profits like Phoenix Children’s Hospital. I’ve helped revitalize ailing broadcast outlets and sports franchise brands across the country.
I’m a quirky dude with a strange sense of humor, but that’s what sets me apart. My unique approach to creative and fun, yet memorable branding. I don’t border on edgy I am always pushing the boundaries. I don’t mind if, at times, I’m mildly offensive.